Amplify

We think artists sometimes design their marketing around what feels right for the show, without thinking enough about what will actually make someone stop and pay attention.

Good theatre marketing needs to do both.

It's the first touchpoint between your show and an audience. It should tell people what the show actually is, but it should also put your best foot forward.

“Don't judge a book by its cover” is a lovely sentiment. Unfortunately, people do judge books by their covers. And they judge theatre shows by their posters.

That means thinking carefully about your positioning, your imagery, your words and how everything works together. A poster, website, social campaign, trailer and ticketing page shouldn't all feel like separate things. They should work together as one campaign.

We can help with the strategy, or we can get stuck into the doing.

That might mean identifying your audience, building a campaign, writing social content, running paid advertising, improving your website and SEO, writing ticketing copy, coordinating print or looking at the data to work out what's actually working.

We can also help artists think about their own presence online. Personal brands matter more than ever, particularly for emerging artists, and you don't have to become a full-time content creator to make yours work harder.